LATEST SMART PHONE IN THE MARKET CALLED "SELFIE GROUFIE",

Specs of the Huawei Ascend P7

(Price: €449 or about $630 or P28,000):

HI Silicon Kirin 910T 1.8 GHz quad-core chipset
Mali450 GPU
2GB RAM, 16GB ROM, 32GB Micro SD card slot
5-inch 1920 x 1080 FHD display
8-megapixel front-facing camera
Rear-facing camera: 13-megapixel AF with f/2.0 aperture
1080p HD video recording and playback
139.82mm(L) x 68.8mm(W) x 6.5mm(T) 
About 124g
2500mAh lithium polymer battery
LTE Cat4, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, NFC sharing
Android 4.4.2 Kit Kat

Protected front and rear by a layer of Corning Gorilla Glass 3, the Huawei Ascend P7 boasts a 445ppi HD display that measures a whole 5 inches, but thanks to a tiny 3mm bezel, the handset isn't overly large and, thanks to the fact that the whole thing's less than 7mm thick, it should just about fit comfortably in one hand.

 Inside, the Huawei Ascend P7 boasts a quad-core processor, 2GB of RAM, 16GB of storage as standard (expandable via SD card), and the latest version of Android to boot.

It means that the Huawei Ascend P7 can just about go toe to toe in terms of specs as well as looks and build quality with the latest and greatest from Samsung and HTC. But as well as components, it also has a couple of nifty features: for example, lifting the phone to your ear is enough to accept a call, and turning the phone over so that it's sitting on a table face down will automatically mute the device.

 

And then there are the Huawei Ascend P7's cameras. The speculation turned out to be true—the front-facing camera is an 8-megapixel unit, taking selfies to a new level, and the main camera on the back boasts an equally impressive 13 megapixels.

 

Best of all, Huawei has sourced its camera modules form Sony so the performance is excellent and, of course, it is supported by a host of apps, filters, and other features. Perhaps coolest of all in this respect is a voice-activated shutter for simplifying selfies. Tell it to take the shot and it will.

 

During the launch event, Huawei executives were fast to point to the Ascend P7's capabilities in terms of performance and attention to detail and how they would help the phone stand out against the competition, particularly in quickly saturating consumer markets like Europe.

 

"Huawei's relentless commitment to developing premium quality smartphones over the past three years has paid off. We are now ranked number three globally in terms of smartphone shipments, and our brand recognition is growing steadily in key regions such as China and Western Europe," said, Richard Yu, CEO, Huawei Consumer Business Group (BG).

With the Ascend P6, Huawei looked to build a smartphone that emphasized design and material quality over performance. Unfortunately, it shipped without LTE at a time when networks were making a big push on the new standard, and so marginalized the P6 in favor of devices from rival manufacturers. Lesson suitably learned, the company is back with the P7, a handset that's marketed as a cheaper alternative to the Samsung Galaxy S5 or HTC One M8.

 

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